I'm wondering ... blankrad 'We need a brochure!' Recognize the moment? Sooner or later almost all companies or organizations wish to market themselves, and the natural way of doing this is by means of a brochure. It feels solid. Professional. The customers look through the brochure and think that the company seems trustworthy and reliable. So far, so good. But ... what's really the purpose of the brochure — what should it accomplish? 'We need to have something to give the customer!' sellers cry. Let's say you have an appointment with a prosepctive customer. You have done a scintillating company presentation, and the customer in turn has presented his company and the problem he'd like you to solve. More ...
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