I'm wondering ... 'We were thinking of direct mail advertising!' In a mailer the customer doesn't want to read about company visions, mission statements and that you can fix and do everything. The customer wants something very tangible, a very concrete and easy-to-understand offer that he directly notices in his mail flod. The question you should ask yourself when doing a mailer is: What's the purpose of the mailer? How to I measure success? At what point can I say that I'm satisfied with the mailer response? More ...