I'm wondering ... 'We were thinking of direct mail advertising!' Sometimes you want to reach many customers at once. Then a mailer fits the bill. Statistics show that direct mail advertising has a one percent response return. It doesn't sound much, but of if you send your mailer to 1,500 companies and 15 of them reacts, and five out of those 15 become customers ... well, it's good business! And the rest got awareness information of the your company, even if they didn't buy anything from you this time. In a mailer you shouldn't tell the history of your company. The purpose of a mailer is to create attention and get the customers to react. Send in the coupon! Contact us! Win a toaster! More ...